Trial Terms

How to read this page

This is the standard trial agreement in plain English. Your written reply fills in what varies by client: your city, the monthly price and the start date. If anything is unclear, ask before you start.

Who we are

The Territory Engine is run by Saqib Rauf from the United Arab Emirates. You can reach us at hello@theterritoryengine.com.

What we do

• We build a call page for your city with your exact licensed business name, license number, phone number and hours, and run Google Ads to it from our own Google Ads account, with call tracking. We only advertise services your license covers.
• We design the page and write the ads. You get a read-only preview within 3 business days of sending your details, to check them, and we only publish facts you have confirmed.
• Every Monday we email your calls, qualified calls and cost per qualified call (ad spend divided by qualified calls). The full call list is yours on request. We review your searches and budget every month.
• We do not record calls. Google’s call log shows each call’s date, time, length and the caller’s area code, and no audio.

What you do

• You give us your exact licensed business name, license number, service area, the number to ring and your hours. You confirm they are accurate and that you are licensed where you operate. We check your license in your state’s public lookup before the trial.
• You answer the phone during those hours. If calls go unanswered, we may pause the ads and tell you.

The 4-Call Trial

• We pay for the trial, which includes your call page, your Google Ads campaign and up to $210 of ad spend over up to 7 days, starting when your ads go live. It ends after 7 days or when the $210 is spent.
• A qualified call is connected for 90 seconds or longer and comes from your service area. Google’s call log shows the duration and the caller’s area code. If a call is from a vendor or a wrong number, tell us the same day and we remove it.
• When the trial ends we pause your ads and email you the count. With 4 or more qualified calls, the email includes a secure Stripe payment link for the first month at the price we quoted you in writing, and your ads restart when you pay. You are never obliged to continue: if you do not pay, the ads stay off. With fewer than 4, you owe nothing.
• We run a limited number of trials at a time. If yours has to wait, we tell you the start date. If $210 cannot give your city a fair test, we tell you before we start and we do not start.

The monthly rent

• Founding rate: the first 3 cities lock the price quoted for them for 12 months. Later cities pay more.
• The price is quoted in writing for your city before the trial. Most cities start at $1,000 a month. About 80% is ad budget paid to Google and about 20% is our management fee, shown separately.
• It is month to month. You can cancel at any time, with no exit fee, and your service ends at the close of the month you have paid for. The Stripe payment link starts a monthly subscription with a receipt each month. Email us to stop it.
• Ads run only during the hours you told us you answer the phone. If you have an answering service that picks up after hours, tell us and we can extend them.
• Ad budget Google does not spend carries over to the next month, and is refunded when your service ends.

One company per city

While you are a client, we rent your city to no other pest control company. “City” means the city or municipality itself, not the metro area. A competitor can still run their own Google Ads. We will not run them for them.

Who owns what

• You own your business, your name, your customers, your phone line and every call list we send you.
• We own the page, the Google Ads account and the tracking number.
• If you cancel, the calls stop. On the day your service ends, we remove your name, license number and phone number from the page and stop any ads that carry them. We may reuse the assets for another company, never in your city while you are a client.

What we do not promise

We do not guarantee any number of calls, customers or jobs. Calls depend on your ad budget, the season and competition in your city. Google can reject, limit or suspend ads. If that happens we tell you and work to fix it, but Google’s decisions are not ours to control.

Changes

Any change to your price or these terms for your account needs your written agreement. If we change the standard terms on this page, the new version applies to new trials.